PARAMOUNT CONSULTING TERMS OF USE

PARAMOUNT CONSULTING

Last updated: 18 September 2026

Welcome to the Paramount Consulting website.

This website is operated by Paramount Advertising Pty Ltd (ABN 31 080 973 191), trading as Paramount Consulting Management and operating under the Paramount Consulting brand (“Paramount Consulting”, “Paramount”, “we”, “us” or “our”).

These Terms of Use govern your access to and use of this website and its content. By accessing, browsing or using this website, you agree to these Terms of Use.

If you do not agree with these Terms, please do not use the website.

1. About Paramount Consulting

Paramount Consulting is a strategic marketing consultancy based in Victoria, Australia.

The website provides information about Paramount Consulting, our thinking, expertise, approaches, services and perspectives on areas including strategic marketing, customer strategy, relationship marketing, CRM, loyalty, retention, segmentation, personalisation, customer experience, strategic creativity, marketing leadership, technology, artificial intelligence and commercial growth.

The website may be accessed from Australia and other countries.

2. Website Information

The content on this website is provided for general information, education and communication purposes.

While Paramount Consulting takes reasonable care in developing and maintaining its content, information on the website is not intended to constitute legal, financial, accounting or other regulated professional advice.

Marketing and business decisions depend upon the particular circumstances of an organisation. Information and perspectives presented on this website should therefore not be regarded as a substitute for advice developed specifically for your business, circumstances, objectives and market.

You remain responsible for decisions you make based on information obtained through this website.

3. No Consulting Relationship

Accessing this website, reading Paramount Consulting content, submitting an enquiry or communicating with Paramount Consulting does not, by itself, create a consultant-client, advisory, fiduciary, partnership, agency or other professional relationship.

Any consulting engagement will be subject to separate agreement between Paramount Consulting and the client, including the applicable scope, deliverables, responsibilities, fees and commercial terms.

4. Intellectual Property

Unless otherwise indicated, the website and the original material made available through it are owned by, or licensed to, Paramount Consulting.

This may include, without limitation:

written content, articles, commentary and thought leadership;
Paramount Thinking and Paramount Perspectives;
frameworks, models, diagrams, methodologies and strategic structures;
presentations, reports and publications;
research and original analysis;
graphics, illustrations, photography, imagery and visual concepts;
videos, audio and multimedia content;
website design and original page layouts;
marketing concepts, campaign concepts and creative materials;
names, branding, logos, taglines and distinctive brand elements; and
other original intellectual property developed or commissioned by Paramount Consulting.

Such material may be protected by copyright, trade mark law, contractual rights and other intellectual property laws in Australia and, where applicable, internationally.

All rights are reserved.

5. Paramount Thinking, Models and Strategic Intellectual Property

Paramount Consulting invests substantially in developing original strategic thinking, intellectual frameworks, methodologies, models, concepts, creative approaches and ways of expressing and applying marketing ideas.

Publication of any Paramount Consulting material on this website is intended to communicate our thinking and expertise. Publication does not constitute a transfer, assignment, waiver, abandonment or general licence of Paramount Consulting's intellectual property rights.

Without Paramount Consulting's prior written permission, you must not reproduce, republish, adapt, translate, distribute, commercialise or create substantially derivative materials from protected Paramount Consulting content except where permitted by law or expressly permitted under these Terms.

In particular, you must not take protected Paramount Consulting materials and present them, substantially reproduce them, or commercially exploit them as your own or as part of another consultancy's, agency's, training provider's or commercial organisation's proprietary offering.

This includes protected expressions and materials associated with Paramount Thinking, Paramount Perspectives, Paramount Models and other original Paramount Consulting frameworks, diagrams, methodologies and strategic materials.

Nothing in these Terms seeks to restrict the lawful use of ideas, information or concepts that are not themselves protected by applicable intellectual property law.

6. Permitted Use

You may access and view the website for legitimate personal, educational or internal business-information purposes.

You may share a link to publicly available Paramount Consulting content provided that you:

do not misrepresent Paramount Consulting or the content;
do not suggest Paramount Consulting endorses you, your organisation, products or services where no such endorsement exists;
do not remove or obscure attribution; and
do not reproduce protected material beyond what is permitted by law or these Terms.

Where you wish to reproduce, publish, teach from, commercially use, adapt or license Paramount Consulting material, please obtain written permission first.

7. Prohibited Use

Except as permitted by law or with Paramount Consulting's prior written consent, you must not:

copy or substantially reproduce protected website content;
republish Paramount Consulting content on another website, publication, presentation, course, training program or commercial platform;
sell, license, sublicense or otherwise commercially exploit Paramount Consulting content;
materially adapt protected Paramount Consulting material and represent the resulting material as your own;
remove copyright, attribution, authorship or other proprietary notices;
falsely claim ownership or authorship of Paramount Consulting material;
use Paramount Consulting's branding or protected material in a way that creates confusion regarding affiliation, endorsement or origin;
use the website to infringe another person's rights;
attempt to gain unauthorised access to the website or systems associated with it;
knowingly introduce malicious code or interfere with website functionality; or
use the website for unlawful, fraudulent or deceptive purposes.

8. Automated Extraction, Data Mining and Artificial Intelligence

Paramount Consulting's website and content are made available primarily for human access, communication, education and legitimate business engagement.

Except where permitted by law, expressly authorised by Paramount Consulting in writing, or technically necessary for ordinary search-engine indexing and legitimate website discovery, you must not systematically scrape, crawl, harvest, download or extract substantial protected content from this website for commercial exploitation.

Without Paramount Consulting's prior written consent, protected Paramount Consulting content must not be systematically reproduced or incorporated into a commercial database, competing content library, training product, consultancy methodology or similar commercial resource.

To the extent permitted by applicable law, you must not use substantial protected Paramount Consulting content to train, fine-tune, develop or materially populate a commercial artificial-intelligence or machine-learning system, model or dataset without prior written permission.

Nothing in this section restricts conduct that cannot lawfully be restricted.

9. Attribution Does Not Automatically Grant Permission

Crediting Paramount Consulting, Karl Vogel or this website does not by itself grant permission to reproduce or commercially use protected Paramount Consulting material.

Attribution is not a substitute for permission where permission is legally required.

10. Trade Marks, Names and Branding

Names, logos, branding, taglines and other distinctive identifiers appearing on this website may constitute trade marks or other protected brand assets of Paramount Consulting or third parties.

You must not use Paramount Consulting branding in a way that falsely suggests association, sponsorship, approval, endorsement or affiliation.

The appearance of a third-party name, logo or trade mark on this website does not transfer any rights in that material and does not necessarily imply endorsement unless expressly stated.

11. Third-Party Content and Links

This website may contain links to third-party websites, social-media platforms, resources, technologies or services.

These links may be provided for convenience, reference or additional information.

Paramount Consulting does not control third-party websites and is not responsible for their content, availability, security, privacy practices or terms.

A link to a third-party resource does not necessarily constitute Paramount Consulting's endorsement of that third party.

You should review the applicable terms and privacy practices when accessing external services.

12. Artificial Intelligence and Technology

Paramount Consulting may discuss, analyse or use artificial intelligence and other technologies in connection with marketing, strategy, creativity and business.

References to particular technologies, approaches or potential applications are informational and do not constitute a guarantee that any particular technology, system or strategy will be appropriate for a particular organisation or produce a particular outcome.

Technology evolves rapidly. Information concerning AI, digital platforms and related technologies may therefore change after publication.

13. Accuracy and Currency

Paramount Consulting seeks to provide thoughtful and useful information. However, marketing practices, technologies, platforms, regulations, markets and business conditions change over time.

Paramount Consulting does not warrant that all website information will always be complete, current, error-free or appropriate for every circumstance.

Paramount Consulting may update, modify, remove or replace website content from time to time.

14. Results and Outcomes

Any examples, perspectives, case studies, observations or discussion of business or marketing outcomes appearing on this website should not be interpreted as guarantees of future performance.

Business, marketing and commercial outcomes depend upon numerous factors, including market conditions, competitive activity, customer behaviour, implementation, investment, timing and circumstances outside Paramount Consulting's control.

15. Website Availability and Security

Paramount Consulting takes reasonable steps to maintain the website but does not guarantee uninterrupted, error-free or continuously secure access.

The website may occasionally be unavailable because of maintenance, technical issues, third-party services or circumstances outside Paramount Consulting's reasonable control.

You are responsible for taking reasonable precautions when accessing internet services, including maintaining appropriate security and backup measures.

16. Australian Consumer Law and Non-Excludable Rights

Nothing in these Terms excludes, restricts or modifies any guarantee, right, remedy or other protection under the Australian Consumer Law or other applicable law that cannot lawfully be excluded, restricted or modified.

To the extent a guarantee, right or remedy cannot legally be excluded, these Terms operate subject to that guarantee, right or remedy.

17. Limitation of Liability

To the maximum extent permitted by law, Paramount Consulting excludes liability for loss or damage arising solely from reliance upon general information contained on this website where that information has not been provided as specific professional advice for your particular circumstances.

To the maximum extent permitted by law, Paramount Consulting is not responsible for indirect or consequential loss arising from your access to, inability to access, or use of this website.

Nothing in this section excludes or limits liability where doing so would be unlawful, including any rights or remedies that cannot be excluded under the Australian Consumer Law.

18. International Access

Paramount Consulting is based in Victoria, Australia, but this website may be accessed internationally and Paramount Consulting may work with organisations located in other jurisdictions.

Paramount Consulting does not represent that every aspect of the website is appropriate or legally available in every jurisdiction.

If you access the website from outside Australia, you are responsible for complying with laws applicable to your access and use in your location.

Nothing in these Terms excludes any mandatory rights or laws that apply regardless of the governing-law provision below.

Any consulting engagement involving an overseas client may also be subject to additional or different contractual provisions agreed specifically for that engagement.

19. Privacy

Your use of this website is also subject to Paramount Consulting's Privacy Policy, which explains how personal information associated with the website is handled.

20. Changes to These Terms

Paramount Consulting may update these Terms of Use from time to time to reflect changes to the website, our practices, technology or applicable legal requirements.

The current version will be published on this website with its latest update date.

Changes apply prospectively from publication and do not retrospectively alter separately agreed client contracts.

21. Severability

If any provision of these Terms is found to be invalid, unlawful or unenforceable, that provision will be read down to the extent necessary where legally possible.

If it cannot be read down, it will be severed, and the remaining provisions will continue to operate to the extent permitted by law.

22. Governing Law and Jurisdiction

These Terms of Use are governed by the laws of Victoria, Australia and applicable laws of the Commonwealth of Australia.

Subject to any mandatory law to the contrary, disputes concerning these Terms or use of this website are subject to the jurisdiction of the courts of Victoria and courts having appellate jurisdiction from them.

23. Contact

Questions concerning these Terms of Use, including requests concerning permitted use or licensing of Paramount Consulting intellectual property, may be directed to:

Paramount Consulting
Paramount Advertising Pty Ltd
ABN 31 080 973 191
info@paramountconsulting.com.au