Marketing innovation requires brands to explore new ways to add value.
- Karl Vogel
- Sep 27, 2023
- 1 min read
Updated: Jan 10
Costco US members now have access to online Doctor visits for US$29 on the Costco Pharmacy's homepage. The new service is provided in partnership with New York-based company Sesame, a direct-to-consumer health care marketplace that connects medical providers nationwide in 50 states with consumers.
Amazon US launched 24/7 access to a health-care virtual clinic nationwide in November 2022 via Amazon’s website and mobile app. Other retailers, including CVS, Walgreens and Walmart have similar services.
Marketing innovation requires brands to explore new ways to add value, cater to emerging customer segment needs and provide product extension to increase revenue opportunities.
ABOUT THE AUTHOR - Karl Vogel
15+ years senior Sales & Marketing leading teams.
Sales & Revenue Growth, Customer Success, Customer Experience Specialist.
Communication & Loyalty Marketing Expert.
International & Australian Awards for Marketing performance and excellence. ECHO awards from ANA (Association National Advertisers USA) London International Advertising, New York Festival, ADMA (Australian Data-Driven Marketing Association).
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