Innovation

The Dallas Cowboys from $140M to $12.8B: How Jerry Jones Built the NFL's Most Valuable Brand

From $140M to $12.8B. No, that’s not a unicorn startup. That’s the Dallas Cowboys under Jerry Jones. I break down how the Cowboys became the most valuable franchise in sports — and what your business can learn from it. Read the full breakdown on the Paramount Consulting blog 👇 #BusinessStrategy #BrandBuilding #SportsMarketing #NFL #JerryJones

Karl Vogel

Sep 175 min read

The future is NOW with the new Apple Vision Pro the possibilities are endless

Apple has done it again. The world of AR & VR will never be the same. The ‘Vision Pro’ release date in the United States is February 2,...

Karl Vogel

Jan 25, 20246 min read

IKEA Norway's new ad campaign 'Life is not an IKEA catalogue'

Karl Vogel

Oct 9, 20231 min read

Marketing innovation requires brands to explore new ways to add value.

Costco US members now have access to online Doctor visits for US$29 on the Costco Pharmacy's homepage. The new service is provided in...

Karl Vogel

Sep 27, 20231 min read

HUMANS are LIMITLESS. We can FLY at 299kph. BMW & Peter Salzmann Marketing Partnership

A marketing collaboration made in the SKY. BMW partnered with Peter Salzmann a W ing suitpilot, basejumper, skydiver and stuntman ...

Karl Vogel

Sep 14, 20231 min read

The Dallas Cowboys from $140M to $12.8B: How Jerry Jones Built the NFL's Most Valuable Brand

The future is NOW with the new Apple Vision Pro the possibilities are endless

IKEA Norway's new ad campaign 'Life is not an IKEA catalogue'

Marketing innovation requires brands to explore new ways to add value.

HUMANS are LIMITLESS. We can FLY at 299kph. BMW & Peter Salzmann Marketing Partnership

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