top of page
The Dallas Cowboys from $140M to $12.8B: How Jerry Jones Built the NFL's Most Valuable Brand
From $140M to $12.8B.
No, that’s not a unicorn startup. That’s the Dallas Cowboys under Jerry Jones.
I break down how the Cowboys became the most valuable franchise in sports — and what your business can learn from it.
Read the full breakdown on the Paramount Consulting blog 👇
#BusinessStrategy #BrandBuilding #SportsMarketing #NFL #JerryJones
Karl Vogel
Sep 175 min read
The future is NOW with the new Apple Vision Pro the possibilities are endless
Apple has done it again. The world of AR & VR will never be the same. The ‘Vision Pro’ release date in the United States is February 2,...
Karl Vogel
Jan 25, 20246 min read
IKEA Norway's new ad campaign 'Life is not an IKEA catalogue'
IKEA Norway's new ad campaign 'Life is not an IKEA catalogue'
Karl Vogel
Oct 9, 20231 min read
Marketing innovation requires brands to explore new ways to add value.
Costco US members now have access to online Doctor visits for US$29 on the Costco Pharmacy's homepage. The new service is provided in...
Karl Vogel
Sep 27, 20231 min read
HUMANS are LIMITLESS. We can FLY at 299kph. BMW & Peter Salzmann Marketing Partnership
A marketing collaboration made in the SKY. BMW partnered with Peter Salzmann a W ing suitpilot, basejumper, skydiver and stuntman ...
Karl Vogel
Sep 14, 20231 min read
bottom of page